The 2018 Quilt Expo will take place September 6–8 at the Alliant Energy Center in Madison, Wisconsin. This three-day forum for quilting enthusiasts of all levels and interests is presented by two well-recognized leaders in television and sewing—Wisconsin Public Television and Nancy Zieman. Quilt Expo is targeted to an educated audience eager for quilting know-how. What a great way to showcase your products and meet new customers. In fact, the 2017 Quilt Expo drew more than 20,000 attendees!

Located at the Alliant Energy Center in Madison, Wis.,
Quilt Expo 2018 promises to be the event that quilters in the Midwest and beyond attend.


– On-air public television promotion
– 126 informational lectures
– 85,000-square-foot vendor mall
– 30 Sit & Sew workshops
– 10-category juried and judged quilt contest
– 18 hands-on workshops
– 24 stage presentations
– Raffle prize drawing

Read about the 2017 Show Highlights


Vendor Registration Information
Registration Application
Terms & Conditions
Raffle Prize Donation Form
Nonprofit Vendor Registration Form
Wisconsin Temporary Event Tax Form

Sponsorship Opportunities
Quilt Expo Sponsorship Opportunities Overview
Quilt Expo Event Sponsorship Agreement
Quilt Contest Sponsorship Agreement
Sit & Sew Workshop Sponsorship Agreement
Stage Sponsorship Agreement
Quilt Expo Sponsor Cover Sheet

Stage Demonstration Opportunities
Stage Demonstration Proposal

Teaching Opportunities
Lecture Proposal
Hands-On Workshop Proposal
Sit & Sew Workshop Proposal


Commercial vendors may register according to the following booth rates: (Early registration is recommended. Booths, and floor positions sell out quickly on a first come, first served basis, generally by Oct. 30 following the previous year's event.)

EARLY REGISTRATION (through Dec. 31, 2017)
Standard Booth: $1,071
Corner Booth: $1,229

LATE REGISTRATION (Jan. 1, 2017 and after)
Standard Booth: $1,180
Corner Booth: $1,355

A standard booth includes a 10' x 10' area with one 8-ft. table, two chairs and a sign. The show is draped in gray. You may purchase additional equipment and electricity through the Alliant Energy Center website after June 1, 2018 at Vendor ingress is from 8 a.m. to 8 p.m. Wednesday, Sept. 5.

A maximum of four, 3-day passes (per each purchased 10 ft. x 10 ft. booth) are available for vendor staffing and mailed with the confirmation packet three weeks prior to the show. Additional staff passes may be purchased for $5 each.

Three-day parking passes may be purchased for $20 each until Aug. 24, 2018.

Nonprofit vendors may register for a $100 fee.
Download Nonprofit Vendor Registration Application.

Vendor criteria: Products must be related to sewing, quilting and/or embroidery.

Questions? Contact Us