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Welcome to Madison, Wis., a fun and friendly city located among beautiful lakes and parks. Home to the state capital, University of Wisconsin-Madison and many unique attractions, Madison is pleased to host the annual Quilt Expo® event, sponsored by Wisconsin Public Television and Nancy Zieman Productions. For more information on Madison’s hospitality, please contact the following helpful resources:

Destination Madison
800-373-6376 or 608-255-2537

Greater Madison Chamber of Commerce


The Alliant Energy Center (1919 Alliant Energy Center Way) is located on the southern edge of Madison, just off Hwy. 12 & 18 (Beltline), on John Nolen Dr. between Olin Ave. and Rimrock Rd. From the Beltline, the big white dome roof of the Coliseum building is easy to recognize.

From the north on I-90/94: Where I-90 and I-94 split, stay on I-90 to Chicago and Janesville – not I-94 to Milwaukee. After four miles, take exit #142A onto Hwy. 12/18 (Beltline) west to Madison. After five miles, the white dome roof of the Coliseum building is visible on the right. Take the John Nolen Dr. exit (#263).

From the south on I-90: Exit #142A onto Hwy. 12/18; proceed as above.

From the east on I-94: At Madison, take I-90 to Janesville and Chicago; then proceed as above.

From the west: Take Hwy. 12/18 (Beltline) going east. Exit at Rimrock Rd. (#262).


Plan an exciting getaway to Quilt Expo® for your group. Autumn in Madison is the perfect time to visit. The friendly city, located among beautiful lakes and parks, offers unparalleled shopping, dining and recreational opportunities, and an ideal destination for quilting enthusiasts.

Group Admission Rates
Group admission rates are available for groups of 20 or more if tickets are purchased in advance (by Aug. 24). Admission includes entrance to the quilt exhibits, stage presentations and vendor mall.

  • One-day ticket: $7 in advance, $10 at door
  • Two-day ticket: $12 in advance, $15 at door
  • Three-day ticket: $15 in advance, $18 at door

Lectures, workshops and evening events must be purchased separately. Advance registration is recommended.

Bus Parking
Bus parking is $21 per day, payable at the entry gate. Your bus may come and go from the Alliant Energy Center parking lot throughout the day.

Group Tour Contact
To purchase advance admission tickets for your group, please contact Mary Alice Van Gemert at 608-265-5037 or Please indicate the day(s) you will be attending, and the name and location of your group. Advance group tickets must be purchased by Aug. 24. Return any unsold tickets by Sept. 30 for a refund. We are unable to process refunds during Quilt Expo®.

Food Options
A variety of food options will be available for your group during Quilt Expo®. Concessions are located in the lobby, exhibition hall and atrium. Options include salads, soup, sandwiches, pizza, coffee, yogurt, ice cream and pastries. If you would like to order boxed lunches for your group, please contact Centerplate Catering at 608-661-0525. The Alliant Energy Center maintains a strict policy that no outside food can be brought into the show.


Still looking to make a hotel reservation for Quilt Expo? The official online block has now closed. Please feel free to contact hotels directly to inquire about availability and to make a reservation.

Looking to cancel or modify your existing reservation?

  • Please do not contact the hotel directly unless it is within 72 hours of your arrival.
  • To cancel or modify an existing reservation, please refer to the “Request for Change” link located at the bottom of your confirmation email. If you lost or deleted your confirmation email, please contact the Madison Housing Bureau at to have it resent.

If you have questions about the Quilt Expo® hotel block, please email or call 800.3736376 and ask for Housing.

Click Here for more information about Madison.


Wheelchair and scooter rentals will be provided at Quilt Expo® by Buit Mobility. The rental booth will be located in the front lobby of the Exhibition Hall at the Alliant Energy Center. To ensure availability, please make a reservation online by 5 p.m. on Tuesday, September 3. The reservation form is available at (you must complete the entire form). If you have questions, please call 608-403-3090.